Category: On-page SEO

[How to check the popularity of keywords in Google?](/content/blog/how-to-check-the-popularity-of-keywords/ "How to check the popularity of keywords in Google?"/index.html)

January 14, 2023

Well-chosen keywords are the first step, before performing optimization. The right keywords can translate into more traffic and potentially more customers. Checking the popularity of keywords is therefore crucial to the success of any website.
Google Ads tool – Keyword Planner
To use the tool, it is necessary to set up an account in Google.

[How to Do a Competitor Analysis for SEO?](/content/blog/competitor-analysis/ "How to Do a Competitor Analysis for SEO?"/index.html)

June 28, 2020

Checking what SEO data your competitors are using from the top 10 and implementing the missing improvements to be simple and effective to enter the position of the optimized page. What factors are worth paying attention to? Below is a list of the top 10 factors to consider when analyzing your competitors.
Domain age. It

[What Is TF IDF and How It Can Improve SEO?](/content/blog/what-is-tf-idf/ "What Is TF IDF and How It Can Improve SEO?"/index.html)

June 28, 2020

What is TF IDF? TF IDF comes from the English language. TF stands for term frequency. IDF stands for inverse document frequency – the inverse frequency of a word in documents. It is a method of calculating the weight of words based on the number of times they occur. Let’s simplify: TF IDF informs about.